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Your selections:
Does Consumer Innovativeness Matter in Electrified Vehicle? The Moderation Role of Consumer Involvement
- Chao, Chih-Wei (Fred), Hung, Yu-Chen, Sun, Li
Love at first sight: the effect of presentation order on evaluation of experiential options in luxury tour package
- Hung, Yu-Chen, Song, Liang, Chao, Chih-Wei (Fred), Guan, Chong
Vicarious innovativeness or vicarious learning: the role of existing vicarious innovativeness in new product purchase intentions
- Chao, Chih-Wei, Reid, Mike, Hung, Yu-Chen
Cancelation efficiency: why the effect of comparison direction strengthens with choice set size
- Hung, Yu-Chen, Yeung, Catherine W. M.
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